Growing roses in Victoria, BC, where the climate is generally mild and conducive to gardening, can be a rewarding endeavour. Here are seven ways to ensure your roses thrive:

1. Choose the Right Varieties: Select rose varieties that are known to do well in the Pacific Northwest climate. Look for disease-resistant types to minimize maintenance. Consider local nurseries for varieties that are acclimated to Victoria's conditions.
2. Plant in the Right Spot: Roses need at least 6 hours of direct sunlight each day. Choose a spot in your garden that gets ample sunlight and is away from the shadows of larger trees or buildings. Good air circulation is also essential to prevent disease.
3. Prepare the Soil Properly: Roses thrive in rich, well-drained soil. Before planting, amend your garden soil with organic matter such as compost or aged manure to improve fertility and drainage. Ensure the pH is slightly acidic to neutral (6.0 to 7.0).
4. Planting: The best times to plant roses in Victoria are early spring or fall. When planting, ensure the graft union (the swollen part where the stem joins the roots) is just above the soil level. Water thoroughly after planting.
5. Water Wisely: Roses require consistent moisture to thrive, especially during their first year. Water deeply once or twice a week, allowing the soil to dry out slightly between watering. Avoid overhead watering to keep the foliage dry and prevent fungal diseases.
6. Fertilization: Feed your roses with a balanced, slow-release fertilizer designed for roses in early spring as new growth appears. Follow up with additional feedings through the growing season, as recommended by the product instructions, to support robust growth and blooming.
7. Pruning and Maintenance: Prune roses in late winter or early spring before new growth starts. Remove dead or weak branches, open up the center of the bush to improve air circulation, and shape the plant. Throughout the growing season, deadhead spent blooms to encourage more flowers.

In addition to these tips, be vigilant about pests and diseases. Regularly inspect your roses for signs of trouble and treat issues promptly with appropriate organic or chemical controls. With the right care, your roses can be a highlight of your garden in Victoria, showcasing vibrant colors and fragrances throughout the growing season.